 | Where a quirky, buoyant vibe meets effortless sophistication for a line that is sexy in that easy-breezy, quintessentially Californian way. Meet the ODells: An enviable couple who has created their own line fun, lightweight brand, giving off a breezy vibe without the hassle. The perfect collection for our trendy Peaches that want to beat the heat in lightweight materials and flowing silhouettes so they can be just as cool as the clothes they're wearing. |
Every stylish woman wants to look like they didn't just take hours to get ready and as we know, life would be way too ideal if we could just wake up, put on an outfit and go. The trick? It's all about looking effortlessly chic!
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After opening their own boutique, The ODells created a namesake line with a touch of bohemian flair and vintage-inspired aesthetic which is easy to see in pieces such as this stripe mix-material top.
The ODells have been working together for over ten years to create their vision and dream of owning a reputable, stylish boutique. Before becoming the power couple they are today, Laura Stang began hand-dyeing and embroidering t-shirts to sell. Enter Jason O’Dell in 2001 and the two really began to soar by combining their strengths.
The ODells line uses soft, lightweight materials such as rayon, cotton, silk and even mixes it up with linen shirtdresses. The silhouettes are looser, less structured and perfect for any season! The ODells is a great brand for a comfy, fun twist to your wardrobe.
As you can see, it's no wonder celebrities love the LA-based brand! Julianne Hough was spotted walking about town in a striped boxy tank from The Odells collection.
“With The ODells, we offer flowing silhouettes, as well as tailored pieces like that great shrunken blazer you want to wear all the time. Our customer is a woman who wants to look chic yet effortless – not like she spent two hours planning her outfit. She’s thrown-together yet always polished.” - Laura Stang
It's truly amazing the hard work and dedication Laura and Jason have put into their brand and business. We can't wait to see what The Odells have up their sleeve next!
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